«With the heart. Pure, beauty, in the soul»

Franco Zanellato

PURA® is the first naturally white leather; its whiteness is intense and unique, giving vitality to all the colors to be presented.

Zanellato products are created to be timeless, treasured and passed down over generations and therefore must be in perfect harmony with man and the environment.



PURA is the result of an important research project strongly supported by Franco Zanellato, who,

together with a team of reputable expert collaborators, achieved extraordinary results.


Zanellato is the first fashion company in the world to obtain the LEATHER STANDARD by OEKO-TEX® for a finished product with Postina® Pura®.
Vicenza, 25 May 2017 – Zanellato, the accessory fashion house famous for its iconic Bag Postina® and Nina Zanellato® was awarded certification by LEATHER STANDARD by OEKO-TEX®, the International Association for Research and Testing in the Field of Textile and Leather Ecology founded in 1992 and based in Zurich, for Postina® Pura®, the exclusive leather containing virtually no metals presented in 2015 and the point of arrival in the quest that has always paid special attention to man and the environment. Zanellato is the first high-end fashion company in the world to obtain this result for an accessory; the consumer is fully guaranteed that the accessory fulfils stringent health criteria.

Zanellato has always created timeless accessories with a view to offering its customers bags that are to be looked after and not owned. For this reason special mention is made of Zanellato’s production of the exclusive leather Pura®, the result of secret processes using innovative tanning techniques that eliminate by 1000 times the quantity of metals that are normally present, ensuring a safe workplace and guaranteeing the customer a finished product made at the highest level of excellence that is totally environmental friendly. The result is a timeless bag with a natural vibrant color with no leather alterations, whose every detail has been tested and guaranteed by STANDARD by OEKO-TEX®.