THE BAGS

Authentic brand icon and root.
Redesign of an industrial product in a modern key, reinterprets the postman's briefcase, decontextualizing it and making it glamorous and timeless.
Draws inspiration from the legendary film "Il Postino".

It is part of Zanellato's idea of reinterpreting the historic family doctors' exchange, an object that entire generations have learned to recognize with a mixture of reverence and magic.
Dotta® is also a tribute to the first woman doctor to graduate in Italy: Ernestina Paper.

With this bag Zanellato wants to pay homage to another great classic
of Italian living, the walk in the center, reinterpreting in a key
another contemporary object of industrial pop design: the shopper bag. Inspired by a bag worn by the charming Beppa Zanellato, protagonist
glamour of the Italian Dolce Vita, which Franco Zanellato, his nephew, has rediscovered
in a photo from the family album.